I am about to tell you to do something that (if you look back at my previous posts) I have failed to do. Let’s both learn from this and never not do it again. I am, of course, talking about having a solid call to action (a CTA if you will) on everything you do.

Luring someone into reading a blog post is tricky enough; the last thing you want to do once you’ve managed to capture an audience is waste it by letting it look you over and then shuffle off without paying the price.

Mostly at Sponge post blogs to prove that we’re super-smart people who will win you new business and make new customers knock on your door. We don’t, however, tell you what to do once you’ve read a post. In our situation (and my lame excuse for not using a CTA) I like to think it’s pretty obvious to any smart cookies that the next action we’re hoping for from you is to get in touch and say “sign me up; I’d like some of THAT action big boy.”

However, I should probably make it easier with some kind of hyperlink or email address or TicTok video of me twerking (or whatever it is the kids do these days on MySpace).

The point is, don’t do the hard bits (specifically, writing a blog and getting someone to read it) and then forget to have a commercial trail of breadcrumbs for your visitor to follow. It might be a simple “Contact us” button, or a contact form, or just an email link to open up dialogue… just do something.

That said, please email me NOW on matt@spongenb.com or call on 07768 905464 or follow me on Twitter or connect to me on LinkedIn or like me on facebook or rate my dinner on Instagram. And if you want to see me twerking, here’s my OnlyFans link: www.[REMOVED FOR LEGAL REASONS].