Sad truth #1: Just because you’ve been told you need to blog more doesn’t mean you have anything to say. Luckily for me, I’m a total word Womble, so as soon as I start typing, gunk just comes out of my fingers (as if I have a nail infection).

Sad truth #2: “Finger gunk” is the kind of gibberish that sometimes comes out when I let my fingers do more of the writing than my brain.

Anyway, now that I’ve appalled you with the concept of “finger gunk” (WHY do I keep saying it!) I’d like to win you back by offering up some advice. ALWAYS be on the look out for something that inspires a valid thought from you. Make a note of it, and then make a blog of it.

You are - without knowing you personally - definitely going to be looked upon by others as an expert in something. It may be by your peers, prior customers, or (even better) future customers, so don’t disappoint them by saying nothing about anything. Whether your discipline is creative, commercial, managerial (or anything else you care to put in your LinkedIn ‘expertise’ section) you should have something to say of worth at least once or twice a week (enough to maintain a healthy blog cycle anyway).

Seen an advert that annoys you? Tell us why and what you’d do differently.

Witnessed a business decision you think is ill-advised? Tell us why and how to do better.

This route to content also means that it’ll be topical rather than clichéd, and you might even be able to link out to some stuff (and get some links back - which never hurts).

Don’t use the excuse of “having nothing to say” as a reason to not blog when you know you should be.

Oh, and one more time, FINGER GUNK.

(You’re welcome).