It’s very unlikely you’ll get more than a few inches down your LinkedIn page today without a video busting into auto-play life. It’ll probably be a desperate-for-likes CEO showing off his tap dancing while dressed as a character from Frozen, or perhaps a VERY close-up sales consultant telling you how you should live your business life (making sure you notice their huge, expensive watch while a guitar they can’t play hangs in the background).

Up until now, less narcissistic business folks have had the luxury of snorting at such video-foolery while getting on with some real work, but Creator Mode is about to shake things up. Described as a way to grow your following and “establish your voice”, Creator Mode is looking to take LinkedIn’s profile pages (which do currently look a bit like a messy desk in a busy factory office) and “more promptly display your content”. The only problem with this could be… what if you don’t have any content?

A bit like how little you thought about having no tattoos until you noticed how many tattoos everyone else had, now that everyone’s content will be front and centre, isn’t that going to make everyone notice how little content you have?

“Content is king” but not if that content is shit. Then “Content is shit” – which is a completely different thing.

There are good ways to make content (feel free to get in touch and we’ll share our thoughts on that) but don’t just start posting content because everyone else seems to have so much of it (you’ll do more harm than good, honest). A good one-liner can get way more laughs than a weak five minutes of stand-up, so choose your output wisely. And remember, you’re only as good as your last tap-dancing snowman.