It’s a million miles from sitting on the phone making cold calls, but it seems the ability to quickly get your face and thoughts onto someone else’s screen is becoming increasingly key in new business outreach. I happen to have a background in TV from previous careers so nattering like a loon into a camera doesn’t faze me, but for many ‘normal’ people, the difference between the need to project themselves via video and their instinctive hatred of how they look and sound in a clip can be a real obstacle.

The simple message is… get over it. Harsh I know, but it’s 2021; a generation is on its way that has never known anything but selfies (nor will they know the terror of handing complete strangers your camera to get a holiday snap).

In a world of TikTok, Instagram, LinkedIn (and *sigh* selfie-sticks) we all need to find a way to utilise - and capitalise on - this instant output. We’re all expected to be able to point a camera at our faces and do what needs to be done. And for good reason…

Research has shown that LinkedIn users are TWENTY times more likely to re-share a video post than any other type of content. If you want other LinkedIn members to help spread your message for you, video is the way to go.

We (of course!) have a way to help you with this, so do get in touch if you’d like to know more. Until then, you’re on your own, so you’ll just have to grin and bear it (while pressing record).