In today’s fast-moving industries, talented professionals frequently seek new opportunities. Fortunately, LinkedIn keeps us informed, notifying us when our connections switch roles—and even prompting us to congratulate them with the effortless click of a button.
However, what truly matters is how you respond to these job changes and leverage them to your advantage.
When a new Marketing Director joins a company, their focus is often on making a positive impact and tackling key challenges. This presents a valuable opportunity for you to demonstrate your expertise and position yourself as part of the solution.
While offering your congratulations, take the time to research their new role and identify the potential challenges they may face. For example:
Has the company recently undergone a merger? If so, how can you support them during this transitional phase?
Have they secured significant new clients? What can you offer to help them meet those clients’ evolving needs?
Your goal should be to provide genuine value—to become their “secret ingredient” for success.
Rather than simply listing your services alongside a generic “well done,” show that you have invested time in understanding their circumstances. Demonstrate that you’re aware of the priorities likely occupying their thoughts.
If you choose to engage with their work more deeply, do so with purpose and authenticity. Meaningful connections stem from thoughtful interactions and a genuine willingness to help—far more valuable than a one-click congratulations.