In the ever-evolving world of industries, it's common for good professionals to seek new opportunities. Thankfully, we have LinkedIn - a platform that not only alerts us when our connections switch jobs but also insists we congratulate them with a sincere click of a button.

However, what truly matters is how you respond to these job changes and utilise them to your advantage. When a new Marketing Director joins a company, they often strive to bring positive changes and address key challenges. This presents a unique opportunity for you to showcase your intelligence and become part of the solution.

While offering your heart-felt congratulations, it’s crucial to conduct some research and identify the specific obstacles the new hire might face. For instance, if the company has recently undergone a merger, how can you contribute during this transformative period? Alternatively, if they have recently acquired new clients, how can you help meet the unique needs of those clients? In essence, your goal should be to empower the new hire by becoming their "secret sauce."

Instead of merely listing your services and saying "well done," demonstrate that you have invested time in understanding their situation. Show them that you are familiar with the Post-it notes on their screen.

If you choose to delve deeper into their professional endeavors, do so with purpose and finesse. Your efforts should be geared towards building meaningful connections and offering genuine assistance.