I recently heard an industry colleague referring to New Business Development as ‘insurance’.
I like this; it not only sets the tone but also gets your head in the right space.
Insurance is (in most of our lives) an investment we hope never comes to bear fruit. I insure my car but I’d much rather keep it than find myself saying “thank god I insured it!” (because that would probably mean it’s wrapped around a monster truck SUV somewhere along the school run).
If it’s holiday or home insurance, you’re hoping that all you ever do is pay into it, but when it comes to new business it’s more an insurance against the phone suddenly losing its ring or emails no longer blessing your inbox with enquiries.
Healthy business is about growth and survival. New Business ‘insurance’ is an investment that promises nothing as an absolute guarantee, but will always (yes, always!) bring something to a business beyond expectations. You’ll talk to companies you’d never otherwise encounter… pick up project work that leads to retainers… ping into existence on radars you’d never appear on otherwise.
Sign up today! (Or at least give Steve a call).